Building Bold Women Builders: Igniting Leadership Within ABC’s Women’s Council
Client: Associated Builders and Contractors (ABC) – Women’s Council
Industry: 💼 Professional Associations & Workforce Development
Who They Are:
Associated Builders and Contractors (ABC) is a national construction trade association representing merit shop contractors, subcontractors, and industry partners across the United States. Through advocacy, education, safety training, and workforce development, ABC advances free enterprise in the construction industry.
The Women’s Council within ABC exists to support, elevate, and empower women in a traditionally male-dominated field—providing networking, professional development, and leadership pathways for women builders, executives, and emerging leaders.
Challenge:
The talent was there.
The expertise was there.
The grit? Absolutely there.
But many women within the construction industry were navigating:
- Being one of the only women in the room
- Holding back their voice in high-stakes meetings
- Struggling to command presence on job sites and in boardrooms
- Leading teams without fully owning their authority
The Women’s Council wanted more than inspiration.
They wanted activation.
They needed their women to walk back onto job sites, into executive meetings, and into industry leadership roles knowing—without apology—that they belonged there.
Pegine Power Solution™:
Pegine delivered a high-energy, deeply customized leadership experience rooted in her signature Strategic Presence & GEMS™ Activation Framework.
She did not simply speak. She:
- Researched the construction culture and pressures
- Integrated real-world construction leadership scenarios
- Engaged the audience in interactive exercises that strengthened voice and visibility
- Activated chants and mantras that anchored courage in the body—not just the mind
- Reinforced executive presence, boundary-setting, and bold communication
Her focus:
Mission-Focused. Confident. Courageous. Clear.
Women were challenged to stop waiting for permission and start claiming positions.
This wasn’t about becoming louder.
It was about becoming undeniable.
Results:
- Women reported increased confidence in speaking up in meetings
- Leaders committed to applying clear communication frameworks immediately
- Greater engagement within the Women’s Council programming
- Members expressed renewed pride in their leadership identity
- Conversations shifted from “How do I fit in?” to “How do I lead forward?”
Attendees left with practical tools, embodied confidence, and language to advocate for themselves and their teams.
Client Testimonial:
"Pegine brought energy, clarity, and strength to our Women’s Council that we desperately needed. She understands what it means to lead in industries where women are underrepresented. Our members walked away empowered, equipped, and ready to own their presence. It was more than a keynote—it was a turning point."
— ABC Women’s Council Leadership
Pegine’s Power Wisdom Quote:
“When you build buildings, you shape skylines. When you build your presence, you shape industries.”

Pegine Echevarria
You're gonna want to hear about Pegine - she's the leadership speaker and women's conference speaker that everyone is talking about! Her energy is electric and she knows how to get the audience pumped up with her perfect combo of content, charisma, comedy, chants, and connection-building.
Pegine Echevarria is the Authority on Women’s Strategic Presence and the creator of the GEMS™ Culture Transformation System. A Legend of the Speaking Profession, Hall of Fame motivational speaker, and SBA Entrepreneur of the Year for Florida, she helps organizations activate powerful women leaders, strengthen executive presence, and transform culture from the inside out. Through keynotes, multi-month engagements, and executive coaching, Pegine moves leaders from hesitation to visible, courageous action.