Client: American Cancer Society
Industry: Professional Associations

Who They Are:

The American Cancer Society is the leading cancer-fighting organization with a vision of ending cancer as we know it, for everyone. They are the only organization working to improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure everyone has an opportunity to prevent, detect, treat, and survive cancer.

Challenge:

When a child is diagnosed with cancer, families are thrust into fear, confusion, and emotional exhaustion. Parents from every socioeconomic background, culture, and language group were struggling to understand where they were in the process, how to advocate for their children, and how to stay emotionally strong while navigating one of the most difficult journeys of their lives.

The challenge was not simply medical—it was emotional, cultural, and deeply personal. Parents needed hope. They needed tools. They needed someone who could help them believe they were strong enough to lead their families through crisis.

The American Cancer Society needed a transformational experience that would engage over 200 families each year, helping parents move from fear and overwhelm into confidence, clarity, and empowered action.

Pegine Power Solution™: Play Big.

For 11 consecutive years, Pegine was brought in as a featured leadership and empowerment facilitator for the program, creating a customized experience specifically designed for parents of children diagnosed with cancer.

Her Play Big methodology helped parents:

• Understand their emotional responses and leadership role within their family
• Build confidence in advocating for their children’s care
• Strengthen communication with medical teams and support systems
• Recognize how their mindset impacted their child’s healing environment
• Shift from helplessness to hope and courageous action

Through powerful keynote sessions, interactive group discussions, and emotionally intelligent facilitation, Pegine created a safe and energizing environment where parents felt seen, heard, and empowered.

Her approach crossed language barriers, cultural differences, and socioeconomic divides because it focused on the universal truth: every parent wants to protect their child and be powerful in the moments that matter most.

Results:

• Served and impacted thousands of parents over 11 years
• Supported more than 200 families annually through this life-changing program
• Created consistent emotional breakthroughs, stronger family engagement, and greater parental confidence
• Parents repeatedly shared that the experience changed their lives and gave them the strength to navigate their child’s cancer journey
• The program brought lasting trust, emotional connection, and transformational support—resulting in Pegine being invited back year after year for over a decade

Her work became a vital part of the program’s success until funding for the initiative ended after 11 years.

Client Testimonial:

"Pegine’s work has been so significant to the success of this program that the parents enjoyed both the insight she taught as well as her group sessions that helped them understand themselves and how they could be more effective as parents and as mothers."

 — Dr. Eric Sandler

Pegine’s Power Wisdom Quote:

“When life hits hardest, parents do not need perfection—they need power. Hope is a leadership strategy. When parents believe they can rise, children feel it, families feel it, and healing begins in ways medicine alone cannot provide.”