A National Movement of Leadership and Representation
Client: HSBC Bank
Industry: Corporate Leadership & Financial Services
Who They Are:
HSBC (HSBC Holdings plc) is one of the largest financial institutions on the planet. With a 160-year legacy and a global presence spanning over 60 countries, HSBC has been a powerhouse in banking and finance. Originally known as The Hongkong and Shanghai Banking Corporation, its mission is to connect customers to opportunities, build lasting relationships, and unlock growth around the globe.
🚧 Challenge: The Diversity Ceiling Was Real
HSBC’s U.S. corporate office hit a hard truth: their leadership pipeline wasn’t reflecting their clientele—or their future. Women and multicultural professionals weren’t rising in the ranks. That was limiting their potential to dominate the American market. Their internal research exposed an urgent gap:
- Their most promising market segments were diverse.
- Their customer base included entrepreneurs and high-net-worth individuals from multicultural backgrounds.
- But their leadership didn’t mirror that market.
HSBC needed U.S.-based leaders who understood the American context while honoring the global culture of HSBC. They needed leaders who spoke the language—literally and figuratively.
đź’Ą Pegine Power Solution™: A National Movement of Leadership and Representation
HSBC did their homework. They interviewed thought leaders, diversity experts, marketing professionals—and then they chose Pegine, the only Latina inducted into the Motivational Speakers Hall of Fame, to lead a national leadership and diversity tour.
The program launched in New York City, with HSBC’s U.S. President in attendance. Pegine didn’t just give a speech—she sparked a movement.
What Pegine Delivered:
- A customized program on multicultural engagement, inclusive leadership, and wealth-focused marketing strategies.
- A powerful call-to-action to diverse employees to speak up, step up, and stand out as future leaders.
- Tools to attract high-value clients through authentic multicultural outreach.
The message? “Representation isn’t optional. It’s the secret weapon of future-forward banking.”
🌟 Results: From Inspiration to Activation
- 97% of attendees said the program was “valuable and important to their careers.”
- Three U.S. branches launched multicultural outreach programs using their ERGs—targeting entrepreneurs and private wealth clients.
- Internal buzz turned into external impact: employees began owning their voices and expanding HSBC’s community footprint.
🎤 Client Testimonial:
“We hired Pegine to speak to five different regions for our Diversity and Inclusion Tour. She was amazing, our associates were enthralled. Pegine surpassed our expectations.”
— Irene Dorner, CEO of HSBC Bank USA
đź’Ž Pegine’s Power Wisdom Quote:
“You can’t lead a global company with a local mindset. Empower the brilliance that already exists inside your team. Representation isn’t a quota—it’s your competitive edge.”
Pegine Echevarria
You're gonna want to hear about Pegine - she's the leadership speaker and women's conference speaker that everyone is talking about! Her energy is electric and she knows how to get the audience pumped up with her perfect combo of content, charisma, comedy, chants, and connection-building.
Pegine Echevarria is the Authority on Women’s Strategic Presence and the creator of the GEMS™ Culture Transformation System. A Legend of the Speaking Profession, Hall of Fame motivational speaker, and SBA Entrepreneur of the Year for Florida, she helps organizations activate powerful women leaders, strengthen executive presence, and transform culture from the inside out. Through keynotes, multi-month engagements, and executive coaching, Pegine moves leaders from hesitation to visible, courageous action.
