Empowering McDonald’s Leaders to Sell with Mission & Momentum
Client: McDonald’s Corporation
Industry: Retail & Consumer Brands
Initiative: Sales Leadership & Team Engagement Activation
Challenge:
Franchise leaders and store managers needed a fresh, energized approach to inspire front-line staff to up-sell confidently, boost repeat business, and deliver a consistent, welcoming customer experience.
Pegine Power Solution:
Pegine created an engaging, memorable team-building experience that franchise owners could bring back to their stores. She introduced custom chants and mantras, interactive leadership training, and sales-focused mindset techniques that taught managers how to model enthusiastic communication, motivate their teams, and turn up-selling into an act of service. With tools to foster positive store culture and proven customer engagement strategies, McDonald’s leaders left empowered and excited to lead high-performance teams.
Results:
- Boosted enthusiasm and morale in franchise teams
- Managers adopted Pegine’s chants and tools company-wide
- Sales improved through better up-selling conversations and repeat visits
Pegine Echevarria
You're gonna want to hear about Pegine - she's the leadership speaker and women's conference speaker that everyone is talking about! Her energy is electric and she knows how to get the audience pumped up with her perfect combo of content, charisma, comedy, chants, and connection-building.
Pegine Echevarria is the Authority on Women’s Strategic Presence and the creator of the GEMS™ Culture Transformation System. A Legend of the Speaking Profession, Hall of Fame motivational speaker, and SBA Entrepreneur of the Year for Florida, she helps organizations activate powerful women leaders, strengthen executive presence, and transform culture from the inside out. Through keynotes, multi-month engagements, and executive coaching, Pegine moves leaders from hesitation to visible, courageous action.
