Helping Women at General Motors Step Into Their Value & Voice
Client: General Motors
Industry Automotive & Manufacturing
Initiative: National Leadership Confidence Tour
Challenge:
GM identified a persistent issue: talented women in STEM, manufacturing, and leadership roles felt invisible, overlooked, and underutilized—despite their brilliance. Leadership wanted these women to communicate their value and claim their space at the table.
Solution:
Pegine designed and led a year-long national tour using her signature “Communicate Your V.A.L.U.E.™” and “Play Big in Your World™” programs. She delivered high-energy keynotes, interactive coaching experiences, and empowering take-home tools that helped women across GM amplify their confidence, elevate their communication, and embrace their genius. The impact was immediate—and lasting.
Results:
- Increased promotions and leadership visibility among women participants
- Enhanced collaboration and communication across teams
- Pegine was re-engaged for three consecutive years due to the program’s success
Pegine Echevarria
You're gonna want to hear about Pegine - she's the leadership speaker and women's conference speaker that everyone is talking about! Her energy is electric and she knows how to get the audience pumped up with her perfect combo of content, charisma, comedy, chants, and connection-building.
Pegine Echevarria is the Authority on Women’s Strategic Presence and the creator of the GEMS™ Culture Transformation System. A Legend of the Speaking Profession, Hall of Fame motivational speaker, and SBA Entrepreneur of the Year for Florida, she helps organizations activate powerful women leaders, strengthen executive presence, and transform culture from the inside out. Through keynotes, multi-month engagements, and executive coaching, Pegine moves leaders from hesitation to visible, courageous action.
