Empowering McDonald’s Leaders to Sell with Mission & Momentum
Client: McDonald’s Corporation
Industry: Retail and Consumer Brands
Initiative: Sales Leadership & Team Engagement Activation
Challenge:
Franchise leaders and store managers needed a fresh, energized approach to inspire frontline staff to upsell confidently, boost repeat business, and deliver a consistent, welcoming customer experience.
Solution:
Pegine created an engaging, memorable team-building experience that franchise owners could bring back to their stores. She introduced custom chants and mantras, interactive leadership training, and sales-focused mindset techniques that taught managers how to model enthusiastic communication, motivate their teams, and turn upselling into an act of service. With tools to foster positive store culture and proven customer engagement strategies, McDonald’s leaders left empowered and excited to lead high-performance teams.
Results:
- Boosted enthusiasm and morale in franchise teams
- Managers adopted Pegine’s chants and tools company-wide
- Sales improved through better upselling conversations and repeat visits
Pegine Echevarria
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