Recruit Smarter, Reach Further – Transforming Military Recruitment for the Modern Era
Client: Army National Guard – 32 States
Industry: Government & Military
Initiative: Recruit Smarter, Reach Further – Transforming Military Recruitment for the Modern Era
Who are they: The Army National Guard (ARNG) is an organized militia force and a federal military reserve force of the United States Army. It is made up of citizen-soldiers who serve both their state and the nation. It has a dual mission: responding to domestic emergencies under the command of their state governors and supporting the U.S. Army in federal missions. The Army National Guard is the oldest component of the U.S. Armed Forces, dating back to 1636.
⚔️ Challenge:
Recruiting top-tier soldiers isn’t what it used to be. Three major roadblocks were halting momentum across 32 states:
- High-achieving youth weren't enlisting – Parents worried about education, future careers, and misunderstood military specialties.
- Women weren’t joining in strong enough numbers – Despite national campaigns, the connection just wasn’t landing.
- Latino/Hispanic communities weren’t engaging – Cultural barriers, family expectations, and communication gaps made recruiting feel impossible.
National Guard leaders were frustrated. They needed innovation. They needed cultural fluency.
They needed Pegine.
🚀 Pegine Power Solution
Pegine deployed a triple-force strategic solution – bold, brilliant, and battle-tested.
She designed three multicultural recruiter training programs that:
✅ Taught recruiters how to connect with diverse communities and influence families positively.
✅ Included high-energy role-playing, scripts, and strategies to tackle objections and build rapport.
✅ Empowered recruiters with confidence and cultural competency so they could enroll elite talent with heart and authenticity.
This wasn’t “DEI 101” – this was real-world, boots-on-the-ground training.
It worked.
🏅 Results:
Pegine trained recruiters across 32 states. The results? Loud. Clear. Unforgettable.
✅ Increased recruitment of women in every state she served.
✅ Hispanic enlistment rose dramatically due to smarter, community-driven outreach.
✅ Half of the states brought her back for multiple years — because the ROI was undeniable.
📣 Major Andrew, Indiana State National Guard said it best:
“Pegine has consistently inspired and educated our recruiters to do what others said wasn’t possible. We surpassed our numbers after using Pegine’s techniques.”
🎖️ Pegine’s Legacy in Action:
- Changed the way the National Guard communicates with parents and families
- Elevated recruiters into trusted influencers in their communities
- Built bridges between diverse cultures and the military mission
Want to Achieve What Others Say Is Impossible?
Let Pegine energize, educate, and equip your team.
👊 Be Bold. Be Brave. Be Strategic. Be Powerful.™
Pegine Echevarria
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