Reviving Up Sales Through Multicultural Market Engagement
Client: Harley-Davidson
Industry: Automotive & Manufacturing
Initiative: Annual Sales Conference – Multicultural Market Activation
Challenge:
Harley-Davidson wanted to energize their dealerships to better engage with diverse markets—including women, Hispanic communities, Black riders, LGBTQ+ groups, and other underrepresented audiences. The goal: increase community relevance, brand connection, and sales.
Solution:
Pegine delivered a dynamic, high-impact keynote on multicultural marketing strategies, blending powerful storytelling, actionable insights, and audience engagement. She moderated a panel of successful dealerships that shared real-world examples of campaigns targeting specific cultural groups. Then, using her signature interactive methods, Pegine led a room-wide reflection where participants identified overlooked opportunities in their own markets and developed action steps to expand their reach.
Results:
- š„ 30% of participants enrolled in Harley-Davidson Women’s Events
- š 10% joined a marketing initiative for community-specific events
- š” 82% said the session was insightful and valuable to their business
- š 100% reported the program as engaging, informative, and empowering
Pegine Echevarria
You're gonna want to hear about Pegine - she's the leadership speaker and women's conference speaker that everyone is talking about! Her energy is electric and she knows how to get the audience pumped up with her perfect combo of content, charisma, comedy, chants, and connection-building.
Pegine Echevarria is the Authority on Womenās Strategic Presence and the creator of the GEMSā¢ Culture Transformation System. A Legend of the Speaking Profession, Hall of Fame motivational speaker, and SBA Entrepreneur of the Year for Florida, she helps organizations activate powerful women leaders, strengthen executive presence, and transform culture from the inside out. Through keynotes, multi-month engagements, and executive coaching, Pegine moves leaders from hesitation to visible, courageous action.
