Reviving Up Sales Through Multicultural Market Engagement
Client: Harley-Davidson
Industry: Automotive & Manufacturing
Initiative: Annual Sales Conference – Multicultural Market Activation
Challenge:
Harley-Davidson wanted to energize their dealerships to better engage with diverse markets—including women, Hispanic communities, Black riders, LGBTQ+ groups, and other underrepresented audiences. The goal: increase community relevance, brand connection, and sales.
Solution:
Pegine delivered a dynamic, high-impact keynote on multicultural marketing strategies, blending powerful storytelling, actionable insights, and audience engagement. She moderated a panel of successful dealerships that shared real-world examples of campaigns targeting specific cultural groups. Then, using her signature interactive methods, Pegine led a room-wide reflection where participants identified overlooked opportunities in their own markets and developed action steps to expand their reach.
Results:
- š„ 30% of participants enrolled in Harley-Davidson Women’s Events
- š 10% joined a marketing initiative for community-specific events
- š” 82% said the session was insightful and valuable to their business
- š 100% reported the program as engaging, informative, and empowering
Pegine Echevarria
You're gonna want to hear about Pegine - she's the leadership speaker and women's conference speaker that everyone is talking about! Her energy is electric and she knows how to get the audience pumped up with her perfect combo of content, charisma, comedy, chants, and connection-building.
Experience the Power of Dynamic Positive Leadership with Pegine - the High-Energy Keynote Speaker who Empowers Leaders Worldwide! She'll give you unforgettable lessons on leading, influencing, inspiring, and making an impact in a diverse world. And she's the perfect choice to open your conference and get everyone excited and energized.
Trust me, you won't want to miss out on having Pegine at your event. She's the real deal and she'll help your audience become the best leaders they can be.
Ā
